Websites for Massage, Wellness & Holistic Therapy
Usually one person, running everything from a rented room, with a booking page on somebody else's platform that loads slowly and looks nothing like them. The work is often excellent and completely invisible — the site's job is to make the person behind it findable and credible before anyone has met them.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
The website is somebody else's booking page
Treatments have no durations or prices
The site is genuinely, measurably slow
Your qualifications and approach aren't explained
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
Wellness covers wildly different businesses and the sites should reflect that. A sports massage therapist is chosen on outcome and rehabilitation credentials, so the copy is closer to a physiotherapist's than a spa's. A reiki or holistic practitioner is chosen on how the practice feels, so photography, pace and tone are carrying the sale. A multi-therapy studio needs each therapy to have its own findable page, because "pregnancy massage [town]" and "deep tissue [town]" are entirely separate searches with different people behind them. Which one you are decides the whole design.
- Home that conveys the feel of the practice
- Treatments with durations and prices
- A page per therapy for separate search visibility
- About — your training, insurance and approach
- What to expect on a first visit
- Find us, parking and contact
- Your existing booking tool linked in, kept as is
- Gift vouchers and package information
- Group sessions, workshops and events
- Reviews given real visual weight
- Mailing list for seasonal offers
- Availability or events calendar (Platform tier)
- HealthAndBeautyBusiness schema with services
- A findable page per therapy you offer
- Google Business Profile set up properly
- Real speed on mobile — the thing most of this sector fails
- Review schema for stars in results
- Town and neighbourhood in the actual copy
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Treatments, About, Contact, Find Us
- Treatment list with prices and durations
- Your existing booking tool linked in, kept as is
- Your qualifications and approach explained properly
- Indexed so people can genuinely find you
- Everything in Starter, up to 8 pages
- A page per treatment with what to expect
- Gift voucher and package information
- Reviews given real visual weight
- Group events or workshops section
- Everything in Business, up to 12 pages
- Update your own prices and offers
- Live availability or events calendar embedded
- Mailing list signup
- Blog for seasonal offers and wellness content
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for wellness & massage
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “sports massage [town]” | That you do it, what it costs, and how long it takes |
| “pregnancy massage near me” | A dedicated page, because it's a separate search with separate worries |
| “deep tissue massage price” | A number and a duration, on the page |
| “what happens in a first massage” | Reassurance for someone who has never booked one |
| “massage therapist [town] qualified” | Training, insurance and registers, plainly stated |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
I only take bookings through an app. Do I still need a site?
Yes — because that app is where people book, not where they find you. Nobody searches a booking platform for "sports massage in Dronfield"; they search Google. A site is the thing that catches those searches and hands them to your booking app, which keeps working exactly as it does now.
Is my site actually as slow as you're implying?
It's easy to check and free. Run it through the instant tool on the home page — the wellness site quoted above took 17.9 seconds to show content and scored 35 out of 100, and the owner genuinely thought it was fine because she'd only ever opened it on a laptop on wifi.
Is £395 really enough for a therapy business?
For most single-practitioner practices, yes, and I'll say so rather than pushing you upwards. Five pages covers home, treatments with prices, about, what to expect and contact. Move up to £795 when you've got several distinct therapies that each deserve their own page in search.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.