Fixed prices, and we mean to beat the market.
Undercutting on price is the deliberate strategy, not an accident of being new. One-off cost, £0 a month, no hourly rates, no retainers, no hosting markup, and a final invoice that matches the number we agreed to the penny.
Every price on this page is the price.
What you actually get for the money.
Pick by what you need the site to do, not by what trade you're in — a café can want the biggest one and a solicitor the smallest. Every tier is a one-off price at £0 a month. The difference is scope, never build quality: the £395 site is written to the same standard as the £2,500 one.
For a business whose website has one job: convince someone you're real and give them a way to get in touch. Five pages, properly indexed, fast on a phone. It is the honest answer far more often than people expect.
For a business with something to show and something to charge for. Galleries, a full price list with a book button on every row, a page per service so each can rank on its own, and reviews given the weight they deserve.
For a site that would be out of date within a fortnight if nobody touched it. Your own editing panel, plus real connections to the booking, stock or listing software you already run, so the page tells the truth without anyone retyping it.
Only want to edit it yourself? You don't need the £1,495 tier for that. A self-edit content panel is a £150 add-on on Starter or Business, with no monthly fee attached — it's listed with everything else under add-ons. Platform exists for sites that need live integrations, not just editing.
Beating the going rate is the whole strategy.
There's no point being the fourth-cheapest option with the fourth-best pitch. Trabelo undercuts because the overheads that make websites expensive — an office, account managers, a sales team, a project manager who forwards emails — simply don't exist here. The saving is structural, so it's permanent rather than an introductory offer.
These are typical published UK ranges for small-business websites, gathered from openly advertised agency and freelance pricing — not quotes from any named firm, and not a claim about anyone in particular. Get a written quote elsewhere and bring it to me; if the scope genuinely matches and they're cheaper, I'll say so.
The comparison people actually make.
Nobody weighs Trabelo against a London agency. They weigh it against a marketplace gig, a mate's cousin, or doing it themselves on a Sunday. So here's that comparison, line by line, including the two rows where the other options genuinely win.
Where I'd tell you not to bother with me: if all you need is one page with your phone number and opening hours on it, and you enjoy fiddling with it yourself, a website builder will genuinely do that job and you should use one. I'd rather say that than take £395 for something you didn't need.
Where the agency price actually goes.
Not a cheaper version of an agency site — the same components, built without the overheads that make agencies expensive.
| Component | Typical agency price |
|---|---|
| Design & layout, up to 5 pages | £600–£1,200 |
| Mobile-responsive build | £400–£800 |
| Copywriting support | £200–£500 |
| SEO setup & Google indexing | £300–£600 |
| Enquiry form & routing | £150–£350 |
| Performance optimisation | £250–£600 |
| Accessibility compliance | £200–£500 |
| Hosting setup & deployment | £150–£300 |
| Total | £2,250–£4,850 |
- An office and its business rates
- An account manager between you and the developer
- A sales team, and their commission on your job
- A project manager forwarding emails
- A design team, a build team and a handover between them
- Six weeks of calendar time being billed as six weeks of work
None of that exists here, which is the entire reason £395 is possible without cutting the build quality — the code is written to the same standard either way. Figures above are typical quoted ranges for small-business websites in the UK, gathered from openly published agency pricing. They are not a quote from, or a claim about, any specific firm.
Line by line, what's in each one.
Whatever you pick, you see a working demo of it before you pay anything, and the number below is the number on the invoice. Ongoing costs get their own section underneath — nothing is buried here.
- Up to 5 pages, written around your real services and prices
- Hand-coded and mobile-first — designed for the phone, then scaled up
- Targets Performance 97+ · Accessibility 98+ · SEO 100 on Google's own test
- Search setup done properly — sitemap, robots, canonicals, JSON-LD business schema
- Search Console verified and your sitemap submitted, so indexing actually starts
- Enquiry form wired to your inbox, spam-filtered, tested end to end
- Your existing booking or payment tool linked in and left alone
- Free hosting, permanently, on a global edge network
- Handover pack: your Lighthouse scores, logins and a short how-it-works note
- 14-day fix guarantee from launch
- Everything in Starter, plus:
- Up to 8 pages — no per-page pricing games
- A page per service, each written to rank separately on Google
- Photo galleries with click-to-enlarge, compressed to stay fast
- Full price list, menu or treatment list, readable on a phone without pinching
- A book or enquire action on every row that has a price next to it
- Reviews and trust signals given genuine visual weight, with review schema
- Analytics installed and explained — you get shown how to read it
- Newsletter or enquiry routing configured on a free tier
- Location and service-area pages where local search justifies them
- Everything in Business, plus:
- Up to 12 pages, structured so it can grow without a rebuild
- Content panel included — change prices, photos, staff and posts yourself
- Git-backed editing, so there is no monthly CMS fee, ever
- API integrations with the booking, stock or listing tools you already run
- Live data on the page — availability, timetables, events, stock levels
- Instagram or review feeds pulled in and refreshed automatically
- Blog or news section you post to yourself — the strongest long-term local SEO there is
- Enquiries routed by service or location without you sorting them
- Staging link, so you preview changes before anyone else sees them
Build your own package. Any tier, any extras.
You should never have to jump a whole tier to get one thing you actually wanted. Everything here is a fixed one-off price, works with any package, and can be added later instead of up front. £395 plus two add-ons is a completely normal order — it's not a downgrade and nobody will try to talk you upwards.
Tick the tier and the add-ons, watch the total update, then send it to me from the same screen. Easiest option and the one most people use.
Open the quote tool → 2 Just message me the list"£395 Starter plus the edit panel and Google Business Profile" is a perfectly good brief. You'll get the total straight back, in writing.
Send it on WhatsApp → 3 Let the free audit decideNot sure which of these you need? Take the audit first. You'll be told which one or two would genuinely move your numbers — and which would just be me taking your money.
Get a free audit →What it costs you every month.
Almost nothing, and the exceptions are listed rather than implied. Two columns: what genuinely costs £0 forever, and the optional things you can choose to pay for. Nothing here is compulsory and nothing auto-renews without you agreeing to it.
Free, permanently
Optional, only if you want it
The one place a genuine monthly cost can appear: if a build needs a paid third-party service to function — a heavy e-commerce back end, SMS notifications, a premium API with no free tier — that provider bills you directly and you'll be told the exact figure in writing before the work is agreed, never afterwards. It applies to a small minority of Platform and Custom builds and to none of the Starter or Business ones.
Exactly what's in each package.
Everything in one table so you don't have to scroll back and forth. Grouped by what it's for, with the tier headings pinned to the top of the screen as you scroll. If something isn't listed, it isn't hidden in small print — just ask and I'll tell you straight.
| What you get | Starter£395 | Business£795 | Platform£1,495 |
|---|---|---|---|
| Scope & foundations | |||
| Pages includedMore can be added later at £45 each | Up to 5 | Up to 8 | Up to 12 |
| Hand-coded, no page builderWhy it loads in under two seconds | ✓ | ✓ | ✓ |
| Built mobile-firstDesigned for the phone, then scaled up | ✓ | ✓ | ✓ |
| Free audit & working demo firstYou see it before you pay anything | ✓ | ✓ | ✓ |
| WCAG 2.2 AA accessibilityContrast, tap targets, keyboard, screen readers | ✓ | ✓ | ✓ |
| Getting found | |||
| Google indexing & structured dataSo you actually appear in local search | ✓ | ✓ | ✓ |
| Search Console verified & sitemap submittedIndexing actually starts, rather than eventually | ✓ | ✓ | ✓ |
| Getting enquiries | |||
| Enquiry formLands straight in your inbox, spam-filtered | ✓ | ✓ | ✓ |
| Your existing booking system keptNothing to migrate, nothing to relearn | ✓ | ✓ | ✓ |
| Photo gallery with click-to-enlargeEssential for trades, salons and venues | — | ✓ | ✓ |
| Full price list or treatment menuProperly laid out, readable on a phone | — | ✓ | ✓ |
| A page per service or categoryEach one findable separately on Google | — | ✓ | ✓ |
| Reviews given real visual weightTrust signals, not a buried list | — | ✓ | ✓ |
| Google Analytics installed & explainedSo you can see what's actually working | — | ✓ | ✓ |
| Running it yourself | |||
| Content panel — edit it yourselfChange prices and photos in seconds, no code, no monthly fee | +£150 | +£150 | ✓ |
| API integrationsConnect the booking, stock or listing tools you run on | — | — | ✓ |
| Live data feedsTimetables, availability or events, always current | — | — | ✓ |
| Blog or news sectionPost it yourself — strong for local search | — | — | ✓ |
| Staging link before changes go livePreview it privately, then publish | — | — | ✓ |
| What it costs to keep | |||
| Free hosting, foreverNo monthly fee just to stay online, on any tier | ✓ | ✓ | ✓ |
| Cost per monthYour domain is separate, paid direct to the registrar at about £12 a year | £0 | £0 | £0 |
| 14-day fix guaranteeAnything broken or not as agreed, fixed free | ✓ | ✓ | ✓ |
| You own the code and the domainWalk away whenever you like and take it with you | ✓ | ✓ | ✓ |
| Typical turnaroundFrom go-ahead to live, not from first message | 3–5 days | 5–8 days | 1–2 weeks |
Five pages, fast, properly indexed. It's the honest answer far more often than people expect, and if it's yours I'll say so rather than talking you upwards. Plenty of businesses have never needed anything more than this.
Start with a free audit →Galleries, a full price list with a book button on every row, a page per service that can rank on its own, reviews given real weight. This is what most trades, salons, clinics and practices actually need — and it's the one most people end up on.
See it for your trade →Live timetables, real availability, stock that's actually in stock — pulled straight from the systems you already run. If you only want to edit text yourself, don't come here: take Starter or Business and add the £150 edit panel instead.
Talk it through →There is a tier above all of this, and it's genuinely big.
Most weeks the work is a five-page site for a local trade, and that's fine. But the same team has shipped a thirty-page multilingual energy platform with four self-serve calculators, three secure client portals and an AI planning-data pipeline behind it. If you turn up with something on that scale, it doesn't get turned away — it gets scoped.
- Membership & subscription systems
- Card payments, deposits, donations
- Secure client or investor portals
- Dashboards and internal tooling
- Multi-language, multi-region sites
- Self-serve calculators & quote engines
- Bespoke CRM and data pipelines
- Fundraising and ticketing platforms
- Neither of the free routes fits a build this size — there's no existing site to audit, and a two-day demo can't represent months of work. So this tier gets its own front door instead.
- Step one: a 30-minute conversation, on a call or over WhatsApp, about what the thing actually has to do.
- Step two: within three working days you get a written scope document back — every feature listed, a fixed price, a delivery timeline, and exactly who would be building which part.
- Step three: you either agree it in writing or you don't. The document is yours either way, and plenty of people take it elsewhere for comparison. That's fine.
- Free, no obligation, and nothing is built or invoiced until the scope is signed off.
Fundraising & membership platform £2,500+
30 pages, 5 languages, 4 tools, 3 portals ~£30,000
Straight about how this works: a build at the Eko19 end is a team job, not a solo one — the wider Trabelo team comes in for the architecture and the back end, and you'd be told exactly who is doing what before you agreed to anything. A Doncaster-scale platform at around £2,500 runs start to finish here. Either way the rule doesn't change: scope and price agreed in writing before a line of code gets written, and no hourly billing.
When money actually changes hands.
Worth spelling out properly, because it's the part people are most wary of and the part most agencies are vaguest about. On a website build there is exactly one payment, and it happens at the end.
Real Google data on your current site, and a working rebuild on a live link. Both free, no card details taken, and yours to walk away from. Plenty of people do exactly that and it costs them nothing.
One number, covering the exact scope you've clicked through. Still nothing to pay at this point — agreeing the price isn't the same as paying it.
Every page, the search setup, the forms, the testing. You review drafts and ask for changes as many times as it takes. All of this happens before you've paid a penny, on my hosting and my link.
Card link or bank transfer, whichever suits. This is the only invoice. There's no deposit before it and no balance after it.
Domain pointed, hosting and code transferred into accounts in your name, every login handed over, handover pack sent. From that moment I can be removed from all of it and the site keeps running.
Why there's no deposit
Because the free demo already does the job a deposit normally does. You've seen real work before committing, so asking for money up front on top of that would just be belt-and-braces at your expense. The risk of building first sits with me, deliberately — it's the clearest way I can show the work stands up.
Why handover follows payment
The finished site lives on my link until it's paid for. Nothing is being withheld unreasonably — you can click every page, test every form and show it to whoever you like first. It simply doesn't move onto your domain, and the logins don't transfer, until the invoice clears. That's the one bit of protection on my side, and it means I never have to chase anyone.
Custom builds from £2,500 are staged — the “no deposit” rule above does not apply
Everything above describes the £395, £795 and £1,495 website tiers, where you genuinely pay nothing until the end. A custom platform is a different proposition: months of work happen before there is anything meaningful to click, so building it all unpaid is not reasonable on my side either. Those are split into three stages instead.
Paid once the written scope is agreed and the build is booked in. Covers the weeks set aside for you.
Paid when you can see it working end to end on a private link, not before. If it is not working, this stage does not happen.
The balance, cleared before launch. Handover of code, domain and every login follows the same day, exactly as on the website tiers.
Every stage is agreed in writing before anything starts, and stages not yet started are never payable if you stop. Full detail on the terms page.
All of this is written out properly on the terms and scope page — one page, plain English, no legalese. Worth two minutes before you commit to anything.
If it breaks, I fix it. Free.
Worth clearing up a common misreading straight away: 14 days is the window you're covered for, not how long a fix takes. An actual fix is usually the same day, often within the hour.
A form that stops sending. A broken link or image. A page that misbehaves on a phone or in a particular browser. A price or detail I typed wrong. Anything agreed in the scope that turns out to be missing. A speed score that didn't land where I said it would.
Deciding you'd prefer a different design after signing this one off. Adding pages that weren't in the agreed scope. Rewriting content you'd already approved. None of that is something going wrong — it's asking for something different, which is a fair thing to want but a different thing to pay for. The free demo stage is deliberately there so you can change your mind as many times as you like before any money moves. Afterwards these are simply ordinary £15 changes, and if it's a five-minute job you won't be charged for it at all.
The 14 days is the part put in writing, not the point at which I stop caring. If something genuinely breaks in month six, message me and it gets looked at — a site with my work in it failing in public is my problem as much as yours. Treat the guarantee as the floor rather than the ceiling.
Fixed price, no hidden extras
The number we agree is the number on the invoice. No hourly billing, no scope creep charged back to you, no surprise line items at the end. If I underestimate the work, that's mine to absorb.
No deposit, and no payment until it works
Audit, demo, quote and the full build all happen before you pay anything. You pay once, at the end, once the finished site is in front of you and you are happy with it — then it moves onto your domain the same day. Nothing up front, nothing after.
You own everything
Code, content, domain and hosting account, all in your name. If you ever want to take it somewhere else, you can, and I'll help you move it rather than making it awkward.
Not sure which one fits?
Price it up for your trade, or just send me the web address. I'll tell you which tier your site actually needs — including when the honest answer is the cheapest one, or none of them.