Websites for Gyms, PTs & Fitness Studios
Two things get looked up and both change weekly: the timetable and what it costs. A gym website that's out of date is worse than no website, because a wrong class time is a member standing in an empty studio — which is exactly the kind of thing that gets posted about.
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The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
The timetable is a PDF or an image
Membership prices are hidden behind an enquiry form
No free trial or intro offer on the page
Classes and trainers aren't individually findable
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
A 24-hour gym, a boutique studio and a solo PT are three different businesses. A big-box gym sells on facilities, opening hours and membership tiers, so pricing clarity and a joining flow do the work. A boutique studio sells on the class experience and the instructors, so the timetable and the people carry it. A personal trainer sells themselves — results, transformations and a personality that someone wants to spend three hours a week with, which makes the About page the most important page on the site. Yours gets built around which of those it is.
- Home with the trial offer given real weight
- Timetable as live, readable text
- Membership options and pricing
- A page per class type
- A page per trainer
- Contact and free trial signup
- Edit the timetable yourself — the big one for a gym
- Live class availability where your system supports it
- Membership tiers laid out honestly
- Free trial signup in under thirty seconds
- Member results and testimonials
- Blog for training and nutrition content
- ExerciseGym or SportsActivityLocation schema
- A rankable page per class type
- Trainers findable individually by name
- Google Business Profile with photos and hours
- Local search for "gym near me" done properly
- Fast on mobile, because that's where signups happen
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Timetable, Pricing, About, Contact
- Membership options laid out clearly and honestly
- Your existing booking system linked in
- Location, parking and opening hours
- Enquiry form for free trials
- Everything in Starter, up to 8 pages
- A page per class and per trainer
- Photo gallery of the space and sessions
- Member results and testimonials
- Free trial or intro offer given real visual weight
- Everything in Business, up to 12 pages
- Edit the timetable yourself — the big one for a gym
- Live class availability where your system supports it
- Blog for training and nutrition content
- Analytics on which classes actually drive signups
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for gyms & fitness
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “gym near me prices” | The actual membership numbers, on the page |
| “[town] spin class timetable” | Live, correct class times as readable text |
| “personal trainer [town]” | A page for each trainer with their specialisms |
| “gym free trial [town]” | A trial signup that takes under a minute |
| “24 hour gym [town]” | Accurate hours, marked up so Google displays them |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Do I need the £1,495 tier just to edit the timetable?
No. Add the £150 self-edit content panel to a £395 or £795 build and you can change the timetable yourself in seconds, with no monthly fee. The £1,495 Platform tier is for when you want the site to pull live availability from your booking system automatically — which is a genuinely different thing from editing text.
Should I publish membership prices?
Yes. Every visitor is going to form a number in their head whether you give them one or not, and the number they invent is almost always higher than yours. Gyms that publish get fewer tyre-kicking enquiries and more trials booked by people who already accepted the price.
Can the site show live class availability?
If your booking system has an API — most of the major ones do — then yes, and it's one of the most valuable things on the Platform tier. Someone can see there are two spaces left in the 6:30 and book without ringing anyone. Where a system has no API you'll be told that up front rather than after you've paid.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.