New · Beyond websites

The hours your business loses to jobs a computer should do.

Every business runs on a handful of repetitive jobs nobody enjoys — retyping the same details into three systems, chasing invoices, copying enquiries into a spreadsheet, writing the same reply forty times a week. A fixed-price review of how you actually operate, and a costed list of exactly which of those could be handed to software.

Book an automation audit → What it costs See real examples

£495 fixed · Report back within 5 working days · Yours to act on with or without me

£495Fixed price,
agreed before we start

5 daysFrom conversation
to written report

0Obligation to build
anything afterwards

YoursThe report is yours,
even if you never use me

The problem

Small jobs, done by hand, add up fast.

A task that takes twenty minutes doesn't feel expensive. Do it five days a week for a year and that is roughly eighty-six hours — over two working weeks — spent on something a computer could do instead.

It hides in the gaps between systems

Your booking software doesn't talk to your accounts package, so someone retypes it. Your enquiry form emails you, and you copy it into a spreadsheet. Each handover is a few minutes of someone's day and a chance to get it wrong.

It gets defended as "just how we do it"

The person doing the job is usually the last to question it, because they've absorbed it into their week. An outside pass is the only reliable way to spot work that exists purely because nobody stopped to ask.

Most "AI solutions" solve the wrong thing

Plenty of tools will happily sell you a chatbot when your actual problem is that quotes take three days to go out. The value is in finding the right job to automate, not in the technology itself.

What it actually is

A properly researched answer to one question.

Which parts of your week could software do instead — and is each one actually worth automating? Not a sales meeting with a report attached. The whole point is that it has to be useful even if you never spend another penny with me.

1£0

A short form, then a proper conversation

When you enquire you answer three questions: what software you use, roughly how many people run the business, and the single most repetitive job in your week. Then forty-five minutes on a call or WhatsApp walking through how the work actually flows. The form means we start from real detail instead of introductions.

2Me

I map every repeated task and cost it

Each recurring job gets written down with an honest estimate of how long it takes, how often it happens, and what that adds up to over a year in hours and in money. Most of the value is here, in the simple act of writing it down.

3Report

A written report, back within 5 working days

Every candidate scored on time saved, cost to build, and how quickly it pays for itself — with the ones that are not worth doing marked as such and explained. Plain English, no jargon, nothing you need a technical background to follow.

4Yours

You decide what to build first

The report is ranked so you know where to start. Take the top item and have it built, work down the list one at a time as budget allows, or hand the whole thing to whoever already does your IT — it is written to be acted on by anyone, not just by me.

Read this bit

The £495 pays for the report. Nothing gets built as part of it. If the report finds something worth fixing and you want it built, that is separate paid work — quoted individually, starting from £295 per automation. See what it costs below.

If you build one

What you actually get is different every time.

"An automation" isn't one kind of thing. What gets handed over depends entirely on the job — it usually takes one of three shapes.

A feature on your website

An instant quote calculator, an auto-reply on your enquiry form. Visible to your customers, lives on your site.

A connection between tools you use

Your booking system automatically pushes into your accounts software. Nothing visible — it just quietly saves you time. The most common outcome.

A private tool just for you

A simple dashboard, or drafted replies waiting for your approval. Not public — just something you log into.

What gets looked at

Six places the time usually goes.

Not every business has all six, and most have two or three that matter far more than the rest. Part of the job is telling you which.

Enquiries and follow-up

How a new enquiry reaches you, what happens to it, how long before someone replies, and how many go cold because nobody chased. Usually the single most expensive gap, because it costs you revenue rather than time.

Quotes and invoicing

How long a quote takes to produce, whether prices get retyped, how invoices get raised and chased. Slow quoting loses jobs to whoever answered faster, and that is nearly always fixable.

Scheduling and reminders

Bookings, rescheduling, no-shows, and the confirmation messages someone sends by hand. No-shows in particular are usually a reminder problem rather than a customer problem.

Data moving between systems

Anywhere the same information gets typed twice. Booking system to spreadsheet, spreadsheet to accounts, email to CRM. Every one of these is both a time cost and a source of mistakes.

Repetitive writing

The same email answered forty times a week, product descriptions, job reports, social posts, quote covering letters. The genuine sweet spot for AI, as opposed to the places it gets sold hardest.

Reporting and admin

The monthly figures someone assembles by hand, stock counts, staff timesheets, reconciliation. Rarely urgent, frequently the biggest single block of hours once it is written down.

Real examples

The sort of thing that comes out of it.

Illustrative rather than case studies — this is a new service and I would rather show you the shape of the work than dress up numbers I cannot evidence yet. Every one of these is something I can genuinely build, and each is tagged with what it would actually be and what it costs to run.

Enquiry lands, and the follow-up happens by itself

≈3 hrsa week

How it works now

The form emails you. You reply when you spot it. Some sit overnight and a few get missed entirely — and the ones that go cold cost you the job, not just the time.

After

An instant acknowledgement goes out with real information in it, the enquiry is logged automatically, and you get a nudge if it is still sat unanswered after two hours.

Quotes go out the same day, not three days later

40 minper quote

How it works now

You write each quote from scratch in the evening, copying prices out of a spreadsheet and reformatting the same paragraphs you wrote last week.

After

Pick the job type, confirm the details, and a properly formatted quote is generated and sent. Minutes rather than an evening — and it beats whoever quoted slower.

Nothing gets typed into two systems again

≈4 hrsa month

How it works now

Every booking gets retyped from the booking tool into a spreadsheet, and then again into your accounts package at month end, with the mistakes that come with it.

After

The systems are wired together directly, so a booking appears everywhere it needs to appear without anyone touching it twice.

The replies you write constantly, drafted for you

Hoursevery week

How it works now

The same fifteen questions come in every week and you answer each one personally from scratch, getting slower as the volume grows.

After

A draft written in your own tone is sat ready to send. You still approve every one — it removes the typing, not the judgement.

What it costs

One fixed price for the audit. Everything after is optional.

Same rules as every other price on this site: published, fixed, agreed in writing before anything starts, and never billed by the hour.

Step 1 · the report Automation Audit

£495

One-off, fixed

The conversation, the mapping, and the written report ranked by payback. A document, not a build. Yours to keep whatever you decide.

Step 2 · optional Building one

from £295

Per automation, quoted individually

A separate purchase, only if you want it, and only for items the report says are worth doing. This is the actual implementation — each one priced and agreed on its own.

Ongoing Running it

£0/mo usually

A few pounds a month if it uses AI

Connections, reminders and scheduling genuinely run at £0 on free tiers. Anything using AI to read or write on your behalf has a small per-use cost — you get the real figure in writing before agreeing to it.

If the audit finds nothing worth automating, you get told that. It has to be a real possibility or the whole exercise is worthless — a report that always concludes "yes, buy things from me" is a sales document, not an audit. In that case you have paid £495 to find out your operation is already tight, which is genuinely useful information to have in writing.

Payment works exactly the same way it does for websites. The audit is paid once, when the report is delivered — no deposit. Building an automation is the same: no deposit, if the job is under £2,500. If you end up commissioning enough automations that the total goes over £2,500, it moves to the same staged 30/40/30 payment as a custom website build, agreed in writing before any of it starts. See the full terms & scope.

Book an automation audit → Ask a question first

The honest bit

What I am not going to pretend.

This is a new service. Being straight about where it stands matters more than making it sound established.

It will not replace anybody

The honest outcome is that a handful of tedious jobs stop eating your week, not that you need fewer staff. Anyone selling automation as a headcount cut to a business your size is overselling it, and you should be sceptical of them.

The website work is the proven part

Websites are what Trabelo has a track record in, with live builds and real scores you can check. This service exists because the same tooling that makes a £395 site possible is genuinely useful applied to operations — but it is newer, and priced accordingly.

A person stays in the loop

Nothing that talks to your customers gets switched on unsupervised. Drafts get approved, automated messages get reviewed, and anything touching money or personal data is built to be checked rather than trusted blindly.

Small businesses often need very little

If you are a sole trader with twenty enquiries a month, the honest answer may be that a £495 audit is not worth it yet. Ask me before booking and I will tell you if that is the case, because a bad fit helps neither of us.

Curious what yours would turn up?

Ask before you book. Tell me roughly what your business does and how many people it takes to run, and you will get an honest view on whether an audit is worth your money yet — including when it is not.

Book an automation audit → Ask on WhatsApp first