Websites for Aesthetics, Beauty & Skin Clinics
Nobody books injectables impulsively. They research you for days — qualifications, insurance, real results, real reviews — usually late at night, on a phone, comparing you against three other clinics. Trust does every bit of the selling here, so trust is what the site has to be built out of.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
Google is blocked from indexing the site entirely
Qualifications aren't obvious
No before-and-after gallery
Prices missing, so enquiries are all price-checking
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
An aesthetics site has to be built around what you actually inject, treat or resurface. A nurse-led clinic doing tox and filler leads on clinical credentials and insurance, because the client's real fear is safety. A skin clinic doing peels and microneedling lives on before-and-afters and a consultation funnel, because results take weeks and expectations have to be set on the page. A beauty salon adding aesthetics needs the two halves kept visually separate so the clinical work doesn't read as an add-on. That distinction is decided before anything gets designed.
- Home built around trust signals
- Full treatment menu with prices
- A page per treatment category
- Before-and-after results gallery
- About, qualifications, insurance, registers
- Reviews and Contact with consultation booking
- Consented before-and-after gallery by treatment
- Qualifications and insurance shown at decision points
- "What to expect" section for first-timers
- Aftercare guidance pages
- Your existing booking system linked in, untouched
- Consultation enquiries routed straight to you
- MedicalBusiness / HealthAndBeautyBusiness schema
- A page per treatment, each findable separately
- Indexing verified — the failure mode that costs clinics everything
- Google Business Profile with treatments and photos
- Review schema so stars can appear in results
- Fast on mobile, at 11pm, on 4G
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Treatments & Prices, About, Reviews, Contact
- Full treatment menu with prices
- Existing booking system linked in — nothing to migrate
- Qualifications, insurance and registers made obvious
- Google indexing verified from day one
- Everything in Starter, up to 8 pages
- Before & after gallery — expected in this industry
- A "what to expect" section for first-timers
- Per-category treatment pages as the menu grows
- Real reviews given proper visual weight, with schema
- Everything in Business, up to 12 pages
- Add treatments, prices and results yourself
- Instagram feed embedded live
- Aftercare guides and a treatment blog
- Consultation enquiries routed by treatment type
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for aesthetics clinics
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “lip filler [town] price” | A real number, and who is administering it |
| “is [practitioner] qualified” | Registrations, insurance and training, visible without hunting |
| “botox before and after [town]” | Your own consented results, organised by treatment |
| “skin peel what to expect” | Downtime, aftercare and honest expectation-setting |
| “aesthetics clinic near me reviews” | Real reviews with schema, so stars show in the result |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Is it really possible my site is invisible to Google?
It's more common than you'd think, and it's the single most damaging thing found in these audits. A leftover noindex tag from a build, or a booking platform doing duty as a website, can hide you completely. The free audit checks it in the first two minutes, and it's usually a same-day fix.
Can I show before-and-afters given the advertising rules?
Yes, with proper client consent and with care around prescription-only medicines, which can't be advertised directly in the UK. The build reflects that: results galleries stay compliant, treatment naming is handled carefully, and if something you've asked for would cross a line you'll be told before it goes live rather than after.
Should I list prices if competitors don't?
Almost always yes. Clinics that publish get fewer "how much is X" messages and more consultations booked by people who already accepted the price. If a treatment genuinely varies, a from-price with an honest explanation of what moves it beats silence every time.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.