Websites for Dental & Medical Practices
Accessibility genuinely matters here in a way it doesn't everywhere else. A real share of your patients have low vision, tremor, or use a screen reader, and most practice websites fail them badly — which is a compliance exposure, a reputational risk, and a patient who went somewhere they could actually use.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
The site fails accessibility badly
Nobody can tell whether you're taking NHS patients
Fees aren't published
Clinicians aren't individually findable
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
An NHS practice and a private cosmetic clinic are answering opposite questions. An NHS-heavy practice is asked "are you taking patients" more than anything else, so that answer belongs at the top of the home page in large type. A private practice is being compared on outcome and finance, so treatment pages, before-and-afters and payment plan information carry the sale. A mixed practice needs both journeys visibly separated so an NHS patient isn't sold implants and a private patient isn't put in a waiting-list queue. That split is settled before anything gets designed.
- Home with NHS availability answered immediately
- Treatments and fees, NHS and private separated
- A page per treatment area
- Clinician profiles with registration numbers
- New patient information and forms
- Practice hours, access and how to find you
- WCAG 2.2 AA, tested with a screen reader
- NHS availability banner you can switch yourself
- Fee tables with NHS bands and private pricing
- Finance and payment plan information
- Nervous patient reassurance content
- Your existing patient booking system linked in
- Dentist or MedicalClinic schema with services
- A rankable page per treatment area
- Clinicians findable individually by name
- Google Business Profile with hours and services
- Local search handled properly — practices are found locally
- Review schema for stars in results
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Treatments, About, Team, Contact
- Treatment and fee information laid out clearly
- Built to WCAG 2.2 AA properly, tested not assumed
- Existing patient booking system linked in
- Practice hours, location and access details
- Everything in Starter, up to 8 pages
- A rankable page per treatment area
- Clinician profiles with registration numbers
- New patient information and downloadable forms
- Reviews and CQC information displayed properly
- Everything in Business, up to 12 pages
- Update fees, team and NHS availability yourself
- A patient information library
- Enquiries routed automatically by treatment type
- Full analytics setup
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for dental & medical
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “dentist taking nhs patients [town]” | A yes or no, at the top of the home page |
| “dental implants cost [town]” | Real pricing and finance options |
| “emergency dentist near me” | Whether you take emergencies and how fast |
| “nervous patient dentist” | Reassurance content written for someone genuinely anxious |
| “[clinician name] dentist” | A page for that clinician with their GDC number |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
How much does accessibility actually matter to a practice?
More than in almost any other sector. Around one in five UK adults has a disability and your patient list over-indexes on exactly the groups most affected. Beyond the Equality Act exposure, it's simply patients being unable to use your site. Every build here is WCAG 2.2 AA, tested with a screen reader running rather than assumed, and comes with a written accessibility statement you can point at.
Should we publish our fees?
Yes. Dental fees are among the highest-volume searches in the sector, and "prices on request" reliably sends people to whoever answered. Separate NHS bands from private pricing, state finance options plainly, and your enquiries arrive already comfortable with the numbers.
Can the NHS availability notice be changed quickly?
Yes — either as a £15 same-day change, or instantly yourself with the £150 edit panel on any tier. It's the single most valuable thing on a practice home page and it needs to be changeable the hour the position changes, not the week after.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.