The whole agreement, on one page.

1. What you are buying

A fixed scope, agreed in writing before any work starts. The written quote lists exactly which pages, which features and which add-ons are included. That document is the agreement — if something is not on it, it is not in the price; if it is on it, it is included whether or not it takes me longer than expected.

• Starter — £395. Up to 5 pages.
• Business — £795. Up to 8 pages.
• Platform — £1,495. Up to 12 pages, with a content panel and integrations.
• Custom — from £2,500. Scoped and priced individually.
• Add-ons are fixed one-off prices and can be added to any tier, before or after launch.

2. What is free, and stays free

• The website audit.
• The demo build.
• Every revision during the demo and draft stages, before launch.
• Hosting, for as long as the site exists.
• The 14-day post-launch fix period.

None of these are trial periods, and none of them turn into a charge later on.

3. When you pay

For websites at £395, £795 and £1,495 there is no deposit. The entire site is built before you pay anything. You pay once, in full, once it is finished and you have confirmed you are happy with it. That is the only invoice — nothing before it, nothing after it.

For custom builds from £2,500, payment is staged, because months of work happen before there is anything meaningful to review: 30% to begin, 40% at the staging review once it is working end to end, and 30% before launch. Each stage is confirmed in writing before it starts.

Payment by bank transfer or card link, whichever suits you. Invoices are due within 14 days.

4. When the site becomes yours

The finished site is hosted on a Trabelo link until it is paid for. You can view every page, test every form and show it to anyone you like during that time. Nothing is hidden from you.

On the day payment clears, all of the following transfer into your name:

• The domain is pointed at the live site.
• The hosting account is transferred to you, or created in your name.
• The code repository is transferred to you.
• Every login and password is handed over.
• You receive a written handover pack.

From that point the site is entirely yours. I can be removed from every account and it will keep running. You are free to take it to another developer whenever you like, and I will help rather than obstruct.

5. What counts as a revision

Being specific here, because vagueness about it is the single most common cause of arguments in this industry.

• Unlimited and free, before launch: wording, images, colours, layout, ordering, and anything not working as agreed. Ask as many times as you need — this stage exists precisely so you can.
• Free for 14 days after launch: anything broken, and anything that does not match the agreed scope.
• Charged as new work: pages or features that were never in the agreed scope, a change of direction after you signed the design off, or content you have since decided to rewrite. Quoted at the published add-on rates, or £15 for a small change.

In practice, if something takes five minutes I will not charge you for it. This section exists to be clear about the bigger things, not to nickel-and-dime you over a phone number.

6. What I need from you

The one thing that actually delays a build is content, so it is worth knowing up front: I need your logo, photos, services, prices and opening hours. If you have not got that written down anywhere, I can draft it from your existing Facebook page or Google listing and check it with you first.

If content has not arrived within 30 days of the agreed start, the project pauses and gets picked up whenever you are ready. Nothing is lost and nothing extra is charged — it just moves in the queue.

7. Cancelling

• Before you have paid: walk away at any point, for any reason or none, owing nothing. That includes after the demo and after the full build. The risk of building first is mine, deliberately.
• After payment but before launch: tell me and I will refund the difference for anything genuinely not yet built.
• Custom builds: completed stages are payable; stages not yet started are not.

8. The 14-day guarantee

For 14 days after your site goes live, anything broken or not matching what we agreed gets fixed free, with no argument. The 14 days is how long you are covered for, not how long a fix takes — fixes are usually same-day.

Nothing switches off on day 15. If something I built genuinely breaks later, tell me and it gets looked at, because a site with my work in it failing in public is my problem as much as yours.

9. Ongoing costs

• Hosting: £0 per month, permanently. Not a discount, not time-limited, and it does not quietly start charging in year two.
• Your domain: roughly £12 a year, paid direct to the registrar in your own name. Not to me, and not marked up.
• Changes: entirely optional. £15 per change, or £30 a month for unlimited small ones. Cancel whenever; nothing auto-renews without you agreeing to it.
• If a build genuinely needs a paid third-party service to function, you are told the exact figure in writing before agreeing the work, never afterwards.

10. What I cannot promise

I can guarantee the technical work: that your site loads fast, that Google can find, read and index it properly, and that it meets the accessibility standard. Those are measurable, and you get handed the real numbers.

I cannot guarantee a specific Google ranking position, a specific number of enquiries, or a specific increase in sales — those also depend on competition, reviews, pricing and how long you have been established. Anyone promising you a number one spot is guessing.

11. Your data

Covered properly in the privacy policy. In short: your details are used only to reply to you and deliver your project. Never sold, never added to a mailing list.

12. The AI Automation Audit

The £495 audit is a written report. A conversation about how your business runs, a written map of the repetitive tasks involved, and a report ranking them by payback. Nothing gets built as part of it, and there is no obligation to book anything afterwards. It is paid once, when the report is delivered — the same no-deposit rule as the £395/£795/£1,495 website tiers, because it is a single piece of bounded work.

Building an automation is separate, paid work, quoted individually from £295 per automation once you have seen the report and decided you want something built. The same payment rule as everywhere else on this site applies: no deposit if the job is under £2,500; the same staged 30/40/30 payment as a custom build (see section 3) if you commission enough automations that the total goes over £2,500.

Access. Building some automations means connecting to tools you already use. Where that needs access to one of your accounts, it is scoped to only what the job needs, nothing is stored for longer than it takes to build and test the automation, and access is removed once it is handed over unless you ask for it to continue for ongoing support.

A person stays in the loop. Anything built to talk to your customers or handle your data is built to be reviewed and approved, not left running unsupervised.

Ownership. The report and any automation built are yours. You can take either to another developer, and I will help rather than obstruct.

13. If we disagree

Message me first — nearly everything turns out to be a misunderstanding about scope and gets sorted in one conversation. If something genuinely cannot be resolved, these terms are governed by the law of England and Wales.