Websites for Pet Care, Grooming & Veterinary
People are unusually loyal once they trust you with an animal — and unusually careful before they do. Reviews carry more weight here than in almost any other trade, the research happens before any contact is made, and price plus availability are the two things that end up deciding it.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
No prices, because "it depends on the dog"
Reviews aren't on the site
Availability is unknowable without ringing
No emergency or out-of-hours information
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
A groomer, a boarding kennel and a veterinary practice are not remotely the same build. A groomer sells on before-and-afters and price-per-breed, so the gallery and a breed-aware price list do the work. Boarding and daycare sell on availability and on the owner's guilt — facility photos, daily routine and webcam-style reassurance matter more than price. A vet is chosen on trust, proximity and emergency cover, which makes hours, out-of-hours arrangements and clinician credentials the top of the page. The structure follows which one you are.
- Home with hours and emergency cover answered first
- Services and prices, by breed or size
- A page per service — grooming, boarding, daycare
- Before-and-after gallery
- Meet the team, with qualifications
- Contact, booking and availability
- Before-and-after grooming gallery
- Price table by breed size or coat type
- Availability indicator you control
- Reviews given real weight, with schema
- Your existing booking system linked in
- Pet care advice blog that brings people back
- VeterinaryCare or PetStore schema as appropriate
- A rankable page per service
- Breed-specific pages where volume justifies them
- Google Business Profile with real photos
- Review schema for stars in search results
- Local search done properly for "near me"
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Services, Prices, About, Contact
- Full service and price list, by size or coat type
- Opening hours plus emergency contact details
- Your existing booking system linked in
- Enquiry form landing in your inbox
- Everything in Starter, up to 8 pages
- Before & after grooming gallery
- A page per service — grooming, boarding, daycare
- Reviews given real visual weight, with schema
- Staff profiles and qualifications
- Everything in Business, up to 12 pages
- Update prices and availability yourself
- Live availability for boarding or daycare
- Pet care advice blog
- Appointment enquiries routed by service
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for pet care & vets
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “dog groomer [town] prices” | A price table by breed or size, on the page |
| “dog boarding [town] availability” | Whether you have space, without a phone call |
| “emergency vet near me” | Out-of-hours cover, answered instantly, with tap-to-call |
| “[breed] groomer near me” | A breed-aware page or price row Google can match |
| “dog daycare [town] reviews” | Real reviews on your own site, marked up |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Grooming prices genuinely vary by dog. How can I publish them?
With a table by size or coat type and an honest note on what moves the number — matting, temperament, time since the last groom. That's far better than silence, which just makes people assume your top price. Groomers who publish get fewer "how much for a cockapoo" messages and more actual bookings.
Do reviews really matter that much in this sector?
More than almost anywhere. Someone leaving an animal with a stranger is looking for social proof above everything, and it's usually the last check before they ring. Reviews get pulled onto the site and marked up in schema so stars can appear in Google's results as well.
Can the site show whether we have kennel space?
On the £1,495 tier, yes — pulled live from your booking system where it has an API. On lower tiers there's a simple availability indicator you can switch yourself with the £150 edit panel. Either way it answers the question that decides most boarding bookings.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.