Websites for Salons, Barbers & Hair
Three questions, every time: what does it cost, who's doing it, and how do I book. Almost every salon site audited here hides the first one — which is the single thing every visitor arrived for, and the reason they leave for the salon down the road that just published theirs.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
The prices aren't on the site
No before-and-afters
Booking is a phone number and nothing else
The stylists are invisible
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
A barbershop and a high-end colour salon are selling opposite things and the sites should look nothing alike. A barber wins on speed, price clarity and walk-in availability — big type, short list, done. A colour specialist wins on evidence: a before-and-after gallery is the entire sales pitch, and the price list needs to explain why balayage costs what it does rather than just stating it. A multi-stylist salon needs each stylist to have a page, because clients follow people, not premises. Yours gets built around whichever of those you are.
- Home with prices and booking one tap away
- Full price list, phone-readable
- A page per stylist with their own work
- Before-and-after gallery
- About, opening hours and how to find you
- Contact and enquiry
- A Book button on every single price row
- Before-and-after gallery with click-to-enlarge
- Stylist pages with specialisms and availability
- Your existing booking system linked in, untouched
- Reviews given real weight, with review schema
- Last-minute availability banner (Platform tier)
- HairSalon schema with services and price ranges
- Each stylist findable by name
- Treatment-level pages for balayage, extensions and the rest
- Google Business Profile with photos and services
- Review stars marked up for search results
- Fast on mobile, where every one of these searches happens
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Prices, About, Contact, Find Us
- Full price list, clearly laid out and phone-readable
- Your existing booking system linked in
- Opening hours, location and parking
- Enquiry form landing in your inbox
- Everything in Starter, up to 8 pages
- Before & after gallery with click-to-enlarge
- A page per stylist with their specialisms and work
- Reviews given real weight, with review schema
- A Book button on every single price row
- Everything in Business, up to 12 pages
- Update prices and add photos yourself
- Instagram feed embedded live
- Last-minute availability banner you control
- Analytics on which treatments get clicked most
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for salons & barbers
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “balayage [town] price” | An actual number, on the page, not "from consultation" |
| “barber near me open now” | Your hours, live, and whether walk-ins are taken |
| “hair extensions before and after” | A real gallery of your work, not stock photography |
| “[stylist name] hairdresser” | A page for that stylist that Google can actually find |
| “book hair appointment [town]” | A booking link within one tap of wherever they landed |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
I don't want to publish prices in case I look expensive. Is that wrong?
Genuinely, yes — and it's the most common mistake in this trade. Hiding prices doesn't stop people forming a number in their head, it just means they invent a higher one and go elsewhere. Salons that publish get fewer time-wasting enquiries and more bookings from people who already accepted the price before they clicked.
Do I have to change my booking system?
No, and I'd advise against it. Fresha, Treatwell, Booksy or whatever you run stays exactly as it is — the site links into it from every price row and every stylist page. Nothing to migrate, no risk to bookings already in the diary.
My stylists come and go. Won't the pages go stale?
That's exactly what the £150 self-edit panel is for. Add or remove a stylist yourself in about a minute, no monthly fee, no waiting on me. You don't need the £1,495 tier to get it.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.