Websites for Solicitors, Accountants & Professional Services
Credibility is the entire product. Somebody choosing a solicitor or an accountant is making a decision they feel underqualified to make, so they look for signals: does this firm look established, do they explain things without jargon, and will getting in touch commit me to anything. The site either sends those signals or it doesn't.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
Services are described in professional jargon
Everything lives on one Services page
Accreditations aren't displayed properly
Getting in touch feels like a commitment
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
Professional services covers firms with almost nothing in common. A high-street solicitor doing conveyancing and probate is being found by individuals in a stressful week of their life, so the tone has to be calm and the fees have to be honest. A B2B accountant is being compared on specialism and software, so the site needs to name the sectors and the systems. A consultancy is selling one person's judgement, which means the About page is the sales page rather than an afterthought. Deciding which of those you are comes before a single design decision.
- Home built on credibility signals
- A page per practice or service area
- Team profiles with credentials and specialisms
- Fees, or an honest fee-guide page
- About the firm and its history
- Contact with a low-risk enquiry route
- Plain-English service explanations with the technical term alongside
- Accreditations and regulatory details displayed correctly
- Team profiles findable by name
- Case results or testimonials where permitted
- Downloadable guides that capture enquiries
- Enquiries routed by service area
- LegalService, AccountingService or ProfessionalService schema
- One rankable page per practice area
- Team members findable individually by name
- Google Business Profile set up properly
- Local intent handled — most firms are found locally
- Fast and accessible, which regulated sectors are judged on
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Services, About, Team, Contact
- Services explained in plain English, not jargon
- Accreditations and regulatory details displayed properly
- Enquiry form with a confidentiality note
- Google indexing set up from day one
- Everything in Starter, up to 8 pages
- A page per service area — each findable separately on Google
- Team profiles with specialisms and credentials
- Testimonials or case results where permitted
- Clear fee structure or fee-guide pages
- Everything in Business, up to 12 pages
- Insight or blog section you post to yourself — strong for search
- Downloadable guides that capture enquiries
- Enquiries routed automatically by service area
- Full analytics on which services attract clients
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for solicitors & accountants
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “contest a will [town]” | The plain-English phrase, not "contentious probate" |
| “accountant for small business [town]” | That you work with businesses like theirs, named |
| “conveyancing quote [town]” | A fee guide, even a range, rather than "contact us" |
| “[firm name] reviews” | Reviews and credentials, findable and marked up |
| “free initial consultation solicitor” | Whether the first conversation costs anything, stated plainly |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Are we allowed to publish fees?
In most cases not only allowed but expected — the SRA requires price transparency for several common services, and firms that publish tend to get better-qualified enquiries. Where a matter genuinely varies, a fee guide with an honest explanation of what moves the number beats "contact us for a quote" every time.
Why does a page per service area matter so much?
Because Google ranks pages, not firms. A single Services page listing eleven practice areas is competing for eleven different searches and winning none of them convincingly. Eleven properly written pages can each own their own search. For a professional firm it is comfortably the highest-return change available.
Does accessibility matter for a professional firm?
More than most sectors. Public-sector and institutional clients increasingly ask about WCAG compliance in procurement, and a genuine share of your clients — particularly in probate and elderly care work — have low vision or use screen readers. Every build here is WCAG 2.2 AA as standard, and there's a written accessibility statement you can point to.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.