Websites for Trades & Local Services
Half your enquiries are urgent, on a phone, from someone who found you ninety seconds ago and is holding a bucket under a leak. They are not reading your About page. The site has one job: load instantly, prove the work is good, and put a call button under their thumb.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
The phone number is an image, or three taps deep
No gallery, or a gallery of stock photos
Service areas are never actually named
Nothing says what happens next
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
No two trade sites should look the same, because no two trades sell the same way. An emergency glazier lives or dies on a call button and a boarding-up promise. A kitchen fitter sells almost entirely on a gallery, because nobody commissions £8,000 of joinery from a stock photo. A commercial electrician needs accreditation logos above the fold and a completely different tone, because the person reading is a facilities manager comparing three quotes, not a homeowner in a panic. Your build gets designed around which of those you actually are.
- Home, built around one urgent action
- A page per service — each one findable separately
- Recent work gallery with real jobs
- Areas covered, named for local search
- About, accreditations and insurance
- Contact with a quote form that works
- Tap-to-call fixed to the screen on mobile
- Emergency / out-of-hours banner you can switch on
- Before-and-after job galleries
- Gas Safe, NICEIC, FENSA badges displayed properly
- Quote request form with photo upload
- Google reviews pulled in with review schema
- LocalBusiness schema with your exact service area
- A page per trade-plus-town combination that matters
- Google Business Profile set up or corrected
- Fast enough to win the mobile ranking tiebreak
- Reviews marked up so stars can show in results
- Indexed and submitted properly, not left to chance
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Services, Recent Work, About, Contact
- Tap-to-call fixed to the screen on every mobile page
- Service areas named for local search
- Quote enquiry form landing in your inbox
- Full Google indexing and business schema
- Everything in Starter, up to 8 pages
- Gallery of real jobs with click-to-enlarge
- A page per service — boilers, rewires, conservatories
- Reviews given real visual weight, with schema
- Response times, guarantees and accreditations laid out clearly
- Everything in Business, up to 12 pages
- Add job photos yourself from your phone, on site
- Quote requests routed by service type
- A page per area as you expand the patch
- Analytics showing which services actually generate calls
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for trades
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “emergency plumber near me” | Are you available right now, and how fast can you get here? |
| “electrician [town] reviews” | Do other people locally trust you, with proof? |
| “how much to replace a boiler” | A price range, even a rough one, so they don't bounce to a competitor who gave one |
| “gas safe registered [town]” | Your registration number, visible, not buried in a footer |
| “[trade] quote online” | A form that takes thirty seconds and lets them attach a photo |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Do I need a page for every single service?
Not every one — but every service you actually want enquiries for, yes. Google ranks pages, not businesses. A single Services page listing eleven things competes for none of them properly, whereas a real page on "emergency boiler repair in Barnsley" can win that search outright. On the £795 tier that's what the extra pages are for.
I've only got photos on my phone. Is that a problem?
No, and they're often better than professional shots because they look real. Send them across and they get cropped, corrected and compressed so the gallery still loads instantly. There's a £75 add-on if you'd like the whole set done properly.
Can people request a quote without ringing me?
Yes, and a decent share prefer it — especially for non-urgent work priced in the evening. The quote form includes photo upload, so you're pricing from an actual picture of the job rather than a description over the phone.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.