Websites for Estate Agents & Lettings
Listings go stale faster than anything else on the web, and nothing loses trust quicker than a property that's been under offer for three months still sitting on your homepage. The other half of the job is quieter and worth more: capturing valuations from people who are only thinking about it.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
Listings are out of date
The valuation request is buried
No local area content
Landlords and tenants share one journey
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
A sales-led agent, a lettings specialist and a block manager are answering completely different questions. A sales agent's real product is the valuation request, so the whole site funnels toward it and the listings mostly exist to prove local activity. A lettings agent is serving two opposed audiences — landlords wanting fees and service levels, tenants wanting availability — and they need genuinely separate journeys or both get a worse experience. A property manager is selling compliance and reliability, which reads more like a professional services site. That decision comes first.
- Home built around the valuation request
- Sales and lettings as separate journeys
- A page per area you cover
- Landlord information, fees and compliance
- Tenant information and application process
- Team pages with genuine local knowledge
- Add and remove listings yourself
- Valuation capture on every page
- Photo galleries per property
- Fee transparency for landlords and tenants
- Property alerts mailing list
- Analytics on which listings get viewed
- RealEstateAgent schema with service area
- A rankable page per area and per service
- Property listings marked up where appropriate
- Google Business Profile set up properly
- Genuine local content, not find-and-replace pages
- Fast on mobile, where property browsing happens
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Services, About, Valuation, Contact
- Valuation request form on every page
- Areas covered, laid out for local search
- Fee structure explained plainly
- Google indexing set up properly
- Everything in Starter, up to 8 pages
- Sales and lettings as separate journeys
- Team pages with local knowledge and patch
- Testimonials and completed sales
- Landlord and tenant information sections
- Everything in Business, up to 12 pages
- Add and remove listings yourself — essential here
- Photo galleries per property
- Property alerts mailing list
- Analytics on which listings actually get viewed
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for estate agents
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “estate agents [suburb]” | A real page about that suburb, not a town-wide page |
| “free house valuation [town]” | A valuation form that takes under a minute |
| “letting agent fees [town]” | Your actual fee structure, published |
| “houses for sale [area]” | Current listings, with nothing sold still showing |
| “landlord services [town]” | A landlord journey separate from the tenant one |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Can the site pull listings from our property software?
Usually yes — most agency CRMs offer a feed or an API, and that's exactly what the £1,495 Platform tier is for. Where a system genuinely doesn't, you get a self-managed listings panel instead, which takes about a minute per property. Either way the site stops going stale.
Are area pages worth the effort?
They're the highest-return thing a local agent can build. "Estate agents in [suburb]" has far less competition than the town-wide term and far higher intent. But they only work if the content is genuinely about the area — schools, transport, what's selling — because find-and-replace pages get treated as doorway pages and can actively hurt you.
We're mostly lettings. Does that change the build?
Substantially. Lettings sites serve two audiences with opposite needs, and mixing them costs you landlords — who are the ones worth money. The build separates them from the home page down, with fees, compliance and service levels given proper space on the landlord side.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.