Websites for Nurseries, Childminders & Clubs
Parents are making one of the most careful decisions they will ever make, usually at eleven at night on a phone with a baby asleep on them. Four things decide it: your Ofsted rating, who works there, whether it's safe, and what it costs. Everything else on the site is secondary to those four.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
The Ofsted rating isn't visible
Fees and sessions aren't published
Nothing about the staff
Booking a viewing is hard
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
A nursery, a childminder and a holiday club are chosen against different anxieties. A day nursery is compared on Ofsted, ratios, rooms and the funded-hours position, so those need to be answerable in seconds. A childminder is chosen on the person — parents want to feel they know you before the viewing, which makes the About page and photographs of the actual home carry the decision. A holiday or after-school club is a logistics purchase: dates, times, pickup arrangements and price per session, fast. The site is structured around whichever anxiety you're answering.
- Home with Ofsted and fees answered immediately
- Sessions and fees, including funded hours
- A page per room or age group
- Staff profiles, qualifications and DBS
- Policies, safeguarding and parent information
- Book a viewing
- Ofsted rating and report linked prominently
- Fee table by session and age group
- Funded hours explained in plain English
- Photo gallery of the actual setting
- Term dates and closure calendar
- Parent newsletter and waiting list
- ChildCare and LocalBusiness schema
- A rankable page per age group or service
- Local search done properly — this is hyper-local
- Google Business Profile with real photographs
- Accessible and readable, on a phone, at night
- Review schema for stars in results
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, About, Sessions & Fees, Staff, Contact
- Fees and session times laid out clearly
- Ofsted rating and registration displayed properly
- Enquiry form for viewings
- Google indexing and local search setup
- Everything in Starter, up to 8 pages
- A page per age group or room
- Photo gallery of the actual setting
- Staff profiles with qualifications and DBS status
- Policies and parent information section
- Everything in Business, up to 12 pages
- Post news and updates yourself
- Term dates and closure calendar
- Parent newsletter signup
- Waiting list enquiry management
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for nurseries & childcare
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “nursery [town] ofsted” | Your rating and a link to the actual report |
| “nursery fees [town]” | A real fee table by session and age |
| “15 hours free childcare [town]” | Funded hours explained plainly — almost nobody does this well |
| “childminder near me availability” | Whether you have spaces, and for which ages |
| “holiday club [town] dates” | Dates, times, prices and pickup arrangements |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Should we publish our fees?
Yes. Parents comparing four settings late at night skip the ones that didn't say, and you never find out you were skipped. A clear table by session and age — with funded hours actually explained rather than referred to — is one of the strongest things a childcare site can do, because so few settings do it well.
Is it safe to put photos of the setting online?
Photos of rooms, gardens and equipment are fine and hugely reassuring to parents. Photos of children need explicit parental consent and are usually best avoided entirely — the build works perfectly without them, and if you ask for something that raises a safeguarding question you'll be told before it goes live rather than after.
How quickly can I update term dates or closures?
With the £150 edit panel on any tier, in about thirty seconds yourself. Without it, a £15 same-day change. Snow-day and closure notices are exactly the kind of thing that needs to go up within the hour, so most settings take the panel.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.