Websites for Cleaning & Domestic Services
Almost entirely a trust and price-transparency business. Two questions decide it — how much, and can I trust this person in my house while I'm at work — and the sites that win are the ones that answer both before anybody has to ask.
Audit back within 24 hours · Working demo within 2 days · No deposit, ever
The four problems I find most in this trade.
Not generic web-design advice. These are the specific failures that turn up over and over when running real Google audits on businesses like yours — each one with what it's actually costing you and how it gets fixed.
No prices anywhere
Insurance and DBS aren't mentioned
Service areas aren't named
No separation between service types
Want to know which of these apply to you? Test your site free on the home page for the speed number in thirty seconds, or ask for the written audit and get all four checked properly by hand, back within 24 hours.
Designed around your business, not a template.
Domestic cleaning, end-of-tenancy and commercial contract cleaning are three separate businesses that happen to share a mop. Domestic is a trust purchase made by a homeowner — insurance, DBS and the same cleaner every week are the sale. End-of-tenancy is urgent, deadline-driven and bought on a fixed price and a deposit-back guarantee. Commercial is a procurement decision made on compliance, method statements and references, and reads much more like a professional services site. Mixing all three into one page serves none of them.
- Home built on price and trust
- Transparent pricing page
- A page per service — domestic, end of tenancy, commercial
- Areas covered, named for local search
- About — insurance, DBS and vetting
- Instant quote enquiry
- Transparent pricing — the biggest lever in this trade
- Insurance and DBS credentials displayed prominently
- Before-and-after gallery, especially for end of tenancy
- Online quote calculator (Platform tier)
- Recurring booking enquiry routing
- Reviews given real weight, with schema
- HouseCleaningService and LocalBusiness schema
- A rankable page per service type
- Named service areas in real page copy
- Google Business Profile set up properly
- Review schema for stars in search results
- Fast on mobile, where every enquiry starts
What it would cost you.
Guide prices based on the typical scope for this trade, one-off, with £0 a month on every tier. The free audit turns this into a real number — often a lower tier than people expect. And don't feel boxed in by the recommendation: pick by what you need the site to do.
- Home, Services, Prices, About, Contact
- Transparent pricing — the biggest differentiator in this trade
- Areas covered, named for local search
- Insurance and DBS credentials displayed clearly
- Quote enquiry form landing in your inbox
- Everything in Starter, up to 8 pages
- A page per service — domestic, end of tenancy, commercial
- Before & after gallery
- Reviews given real weight, with schema
- Booking or scheduling system linked in
- Everything in Business, up to 12 pages
- Update prices and availability yourself
- Online quote calculator
- Recurring booking enquiry routing
- Analytics on which services actually convert
- Free audit with real Google data first
- A working demo before you pay anything
- £0 per month — hosting is genuinely free, forever
- Your existing booking or payment system kept exactly as is
- Built mobile-first and tested to WCAG 2.2 AA
- You own the code, the domain and every login
- 14-day fix guarantee from launch
- No deposit at any point before you've seen the work
Want to edit it yourself? You don't need the top tier for that. Add the £150 self-edit content panel to any build and change prices, photos and text yourself with no monthly fee — it's on the add-ons list with everything else.
Worth adding for cleaning services
Fixed one-off prices, addable to any tier, and addable later rather than up front. These four are the ones that actually earn their money in this trade — the full list of fifteen is on the pricing page.
Don't buy any of these speculatively. After the free audit you'll be told which one or two would genuinely move your numbers, and which of the rest would just be me taking your money.
The searches that actually bring you work.
Getting found isn't one thing called “SEO” — it's whether your pages answer the exact questions being typed. Here are the ones that matter in this trade, and what your site has to say to win them.
| What they type | What your site has to answer |
|---|---|
| “cleaner [town] prices” | An hourly or per-property rate, published |
| “end of tenancy cleaning [town]” | A fixed price and a deposit-back guarantee |
| “are your cleaners dbs checked” | Vetting and insurance, stated plainly |
| “office cleaning [town] quote” | A commercial page that speaks to a facilities manager |
| “weekly cleaner near me” | Availability, area covered and how to book |
Every one of these is winnable locally, because most of your competitors have never written a page that answers them. That's the whole job: one properly written page per real question, marked up so Google can read it, on a site fast enough to keep the person who clicked.
The ones that come up every time.
Should I really publish my rates?
In this trade more than most, yes. Cleaning is bought on price transparency and trust, and enough competitors publish that staying silent reads as expensive. Publishing means the enquiries you get have already accepted your rate — which means less time quoting and a higher conversion on the quotes you do give.
What actually converts best on a cleaning site?
Insurance and DBS, displayed prominently. You're asking someone to hand over a key to their house while they're at work. It's the most reassuring thing you can say and it's astonishing how many cleaning websites never mention it at all.
Do I need separate pages for domestic and commercial?
Yes, if you want both. They're bought by different people for different reasons — a homeowner wants trust and a facilities manager wants compliance and references. One combined page reads as generic to both, and Google can't rank you for either properly.
Two ways to start, both free.
Already have a site? Take the audit — real Google data plus the checks an automated tool can't run, back within 24 hours. Haven't got one? Take the demo — a real working site for your business on a live link within 2 days. Neither costs you anything and neither needs a deposit.